Creative Moment Awards: Creative Technology Campaign of the Year
Silver Winner: Zeno London & Dolby Atmos – Sound of a Masterpiece
Millions visit the world’s greatest artworks daily, experiencing an emotional and even physical response—yet 300 million people with visual impairments cannot fully share this. To bridge the gap, we launched Sound of a Masterpiece, a multi-sensory project pairing masterpieces like Da Vinci’s Mona Lisaand Munch’s Scream with immersive Dolby Atmos soundscapes. By transforming visual art into music, blind and partially sighted people could hear and feel the works in powerful new ways. The campaign delivered 65 pieces of coverage, an 86.8M reach, and significant uplifts in brand favourability (+21%) and intent to seek Dolby Atmos content (+14%).
The judges said: Conceptually brilliant and admirably ambitious, translating visual media into audio to allow blind individuals to experience the emotional power of masterpieces. They commended its strong insights, strategy, and execution, noting it adds meaningful value to the target audience while also appealing to a broader consumer, opening important conversations around accessibility and inclusion.
GV Film Ltd, commissioned by Dolby Europe filmed and edited the behind the scenes video for Youtube and social promotion.
Ever wondered what the Mona Lisa sounds like? Or a trip to Monet’s beloved lily pond? Introducing Dolby’s “Sound of a Masterpiece” – an immersive album inspired by the world’s most famous artwork masterpieces to help people who are blind and partially sighted to hear and feel artwork in a whole new way. Mixed in state-of-the-art Dolby Atmos at London’s iconic RAK Studios, the album offers a spatial sound experience that immerses listeners in the paintings of Frida Kahlo, David Hockney, Leonardo da Vinci and more, so that each artwork’s profound impact can be felt beyond sight alone. This extraordinary project brings together the talent and expertise of visually impaired composer Bobby Goulder, award-winning composers from the New Radiophonic Workshop, Royal National Institute of Blind People (RNIB) and Dolby Atmos mix engineer Isabel Gracefield to create an unparalleled listening experience. Available now on Apple music, Tidal and Amazon Music with all proceeds going to RNIB.