30, 15 and 6 second trailers with pre and post release end cards formatted for a variety of social media and digital advertising platforms.
Posted by Lies We Tell on Thursday, 1 February 2018
To publicise the Home Entertainment release of the Number One film “Divergent”, GVFilm teamed up with Fetch Publicity and reality tv star and model ‘Amy Willerton’ for an exciting stunt at London’s iconic O2 Arena. Amy was to emulate an exciting scene in the film that includes a perilous zip wire stunt. After a perilous ascent high winds made the descent to dangerous. However the stunt made headlines in the press and pushed the Entertainment One release to the top of the charts. All the action of the day can be seen on the promotional video that was filmed and edited by the GVFilm crew. GVFilm also supplied press with film footage on the day.
For the Home Entertainment release of the third film in the hit ‘REC’ horror series, GVFilm teamed up with Fetch Publicity to create an innovative piece of Twitter theatre. Preceded by a gory ‘Red Band’ trailer and a Motion Poster, the campaign started in earnest with a viral ‘warning’ video which heralded a piece of Twitter theatre, written by acclaimed horror author and journalist Jason Arnopp.
GVFilm provided digital make up of all the participants as they were turned into their infected states before being saved by horror icon Emily Booth.
Or if your too lazy we made a full campaign video that explains it all: