REC:Genesis

For the Home Entertainment release of the third film in the hit ‘REC’ horror series, GVFilm teamed up with Fetch Publicity to create an innovative piece of Twitter theatre. Preceded by a gory ‘Red Band’ trailer and a Motion Poster, the campaign started in earnest with a viral ‘warning’ video which heralded a piece of Twitter theatre, written by acclaimed horror author and journalist Jason Arnopp.

GVFilm provided digital make up of all the participants as they were turned into their infected states before being saved by horror icon Emily Booth.

The full piece is collected on this link, and you can see all the imagery in its gory detail here, or read a more in-depth review

Or if your too lazy we made a full campaign video that explains it all: