During this years Mother’s day weekend several different agencies and companies, came together to produce a Digital Out Of Home Integrated Social Media Campaign for EOne’s Home Entertainment release of the blockbuster Twilight: Breaking Dawn Part One.
It saw the ‘Glow’ screen at Blue-water (operated by media and screen owner Ram Vision), being dominated by Breaking Dawn; announcing its availability, highlighting the trailer and pack shots and sending passers-by to the HMV store within the centre. Beyond that, shoppers were encouraged to send tweets to their mums through the screen, which showed the messages in real time over the weekend.
GVFilm’s Jeremy Shaw notes, “GVFilm has always had a great time working on Entertainment One licences as they are committed to creating the best promotional activity for their titles. Naturally when asked to produce an exciting and eye catching campaign for, ‘The Twilight Saga: Breaking Dawn – Part 1’, we turned to our friends at GrandVisual who have an incredible track record with innovative OOH campaigns.’”
Online industry entertainment site, ‘The Raygun’ wrote about the campaign on this link.
At GVFilm we occasionally take a break from producing film materials. This week we were asked by our friends at Earache Records to edit a trailer for breakthrough Rock band ‘Rival Sons’ new CD/DVD release ‘Pressure & Time’.
Distributed by the the legendary UK label ‘Earache’, the original album rocked the charts worldwide and scored highly in many ‘Album of the Year’ polls in 2011. To celebrate its success. ‘Pressure & Time’ is being released as a limited edition CD with a bonus DVD of live material and GVFilm were on hand to produce a suitably in your face promo showing the band at its very best.
We have just completed work on an International TV spot for the hit series Haven which is currently showing on the SyFy Channel. The Season 2 Box set will hit the shelves in France and Germany courtesy of distributor EOne. This series of Haven sees the seven biblical plagues smite the small town alongside numerous supernatural occurrences. Whilst Audrey (Emily Rose) with partner Nathan (Lucas Bryant) struggles to keep control of the situation and unravel more of the towns secrets that are intrinsically wrapped up with her own mysterious past. Catch the spot here:
GVFilm Founder and Director, Jeremy Shaw recently lent an expert editing hand to Michael Lindsay of 3D Production experts Pointy Stick, who were commissioned to create HD 3D promotional videos for the release of Epson’s 3D projector.
The concept involved a high speed, HD 3D shoot highlighting Epson’s sponsorship of Manchester United Football Club.
The edit was our first in HD 3D, testing out new beta AVID Media Composer software.
The resulting video, and ‘behind the scenes’ video can be seen below.
You may recognise the music playing in the behind the scenes video by Rival Sons courtesy of our friends at Earache records.
GVFilm have completed a TVC campaign for the EOne release of ‘Red State’ on DVD and Blu-ray.
Directed by Kevin Smith, Red State is set in Middle America and sees a group of teens enticed by a promise of an exciting sexual encounter only to discover they have been tricked by fundamentalists with a more sinister agenda.
Arrow Films recently turned to GVFILM to create a UK re-version of a trailer for ‘Oba: The Last Samurai’, now re-named ‘Battle of the Pacific’. GVFilm re-edited in HD, added new graphics and titles and commissioned an all new music track from ace composers at Radial TV.
We also created idents and TV Spots for sponsorship on the National Geographic Channel.
A film based on real events at the end of WW2. The story focuses on Sakae Oba, a tenacious Japanese Captain nicknamed the Fox of Saipan and his loyalist soldiers’ continued use of guerrilla tactics against the might of the US army despite the Emperor having already surrendered. A beautiful study of Japanese psyche in the face of unthinkable defeat.
GVFilm have recently completed work on a trailer for the Spanish gangster movie ‘Neon Flesh’. Out now on DVD and Blu-Ray from Showbox Entertainment.
‘Neon Flesh’ is a vivid crime thriller with a wry sense of humour. Ricky was abandoned by his mother but is determined to make her proud of him by running a successful brothel. However he has to deal with bad luck, bad friends and real gangsters in his quest to rise up above the street life he knows.
Dr Who star Matt Smith and Sci-Fi regular Eva Green (Perfect Sense and Tim Burton’s Dark Shadows) get to stretch their acting skills in the dark and disturbing ‘Clone’ out on Blu-Ray, DVD and VOD from Arrow Films.
‘Clone’ is the story of Rebecca and Thomas who meet as children, go their separate ways then re-discover each other in early adulthood. Shortly after their love affair is rekindled tragedy strikes when Thomas is hit by a car and unable to go on without him Rebecca has him cloned. Rebecca has to balance her maternal love with a growing attraction to the boy that looks like her lost love.
The thought provoking Science Fiction thriller ‘Perfect Sense’ stars Ewan McGregor and Eva Green in a near future world where a mysterious ‘event’ is stripping humans of their senses. GVFilm Director and founder – Jeremy Shaw created the well received Theatrical Trailer and was also on hand to produce a thrilling TV Campaign and new trailer to accompany the Home Entertainment release.